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Eran holds Ph.D. (2006) in microbiology and MBA (2014). He started as a Researcher at the IIBR- a classified project (2006-2009). In 2010 joined Maya Ofakim Group, as head of the microbiology lab at Bactochem. Then, he was promoted to be the head of R&D at Amgal. Developing new products from lab to industrial scale. Later, he became a VP at Hadarom foods. In charge of logistics, quality, import, export, regulation and R&D. Since December 2017 he is the CEO and founder of Better -Juice, a startup company with a unique sugar reduction solution from naturally occurring sugary products, like juices.