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Daniel Lojo is a Research Analyst at Euromonitor International, having joined the company in May 2016. He holds bachelors’ degrees in Economics and Journalism from Rey Juan Carlos University (Madrid, Spain). Professional interests include consumer behaviour with particular regard to the Food and Nutrition market, and especially with respect to health and wellness trends and new product developments. His specific research focus is on the market performance in Spain, but also extends to the development of trends across Western Europe.