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Amishi is a Co-founder, CEO, and the architect of NAILBITER’s Videometric data products. She has a Masters in Marketing Research from the University of Texas at Arlington. Amishi has an extensive background in CPG research, data and analytics experience, including CPG Market Research at PepsiCo, Technology at AOL and Entrepreneurship at Affinnova. Amishi has been recognized as one of the most promising entrepreneurs under 40 by the YEC. She is known as a thought leader in MR data sciences and in Entrepreneurship and is regularly interviewed in Forbes, Huffington Post and CPG industry publications.