Amishi Takalkar

Fi Conference Speaker - Amishi
Co-Founder and Head of Research and Analytics

Amishi is driven by understanding how consumers really purchase brands (versus what they say in surveys). At NAILBITER, she has been responsible for discovering ways to analyze a high volume of CPG videos into relevant metrics. These new metrics are quantifying the irrational, fast, haphazard way consumers really shop. Amishi has been a driving force behind multiple high growth, tech based MR companies such as Affinnova and AnswerLab. She learned the value of deep insight to key marketing decisions at PepsiCo and AOL where she served on the client side.