Fi Europe is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Amishi is driven by understanding how consumers really purchase brands (versus what they say in surveys). At NAILBITER, she has been responsible for discovering ways to analyze a high volume of CPG videos into relevant metrics. These new metrics are quantifying the irrational, fast, haphazard way consumers really shop. Amishi has been a driving force behind multiple high growth, tech based MR companies such as Affinnova and AnswerLab. She learned the value of deep insight to key marketing decisions at PepsiCo and AOL where she served on the client side.