New Product Zone

New Product Zone

Fi Asia-China will once again bring you the "New Product Zone" organised in association with Innova Market Insights. This zone will feature the top food innovations and product launches from exhibitors who are leading the way in innovation.

Innova Market Insights will also give daily presentations on the first two show days in English and Chinese.

Top 10 trends for 2018 (will be presented in Chinese)

Consumers are more conscious than ever about making responsible food choices that are not only healthy, but also take sustainability into account.The leading trends driving this development in food & beverages are “Mindful Choices”, “Lighter Enjoyment”, and “Positively Processed”. This presentation will introduce all top 10 trends for 2018 to help you to understand their implications for the food & beverage industry.

Day 1: 13:00-13:30
Day 2: 13:30-14:00

Dairy trends in China (will be presented in English)

Continuous development has been captured in China in terms of innovation on dairy products. The number of dairy product launches has significantly increased, cheese products are finding more shelf space and are more accepted by Chinese consumers. Health remains the key topic for dairy innovation, with digestive/gut health, protein claims and clean label being the focus. We will present on trends in the China dairy market as well as global trends influencing the dairy industry in China.

Day 1: 16:00-16:30
Day 2: 15:15-15:45


Innova Market Insights

Innova Market Insights has a global network tracking new production introductions in over 70 countries around the world and over 28 categories of food and beverage products. With representatives in all the major markets, we offer our customers local insights on trends driving their region’s product activity. With a specialist network of food & beverage professionals that provide insights into packaging, technology, ingredient and marketing trends, customers rely on Innova Market Insights when making their next strategic product decision.