Why Visit?

Hi & Fi Asia-China, together with Healthplex & Nutraceutical Products China, ProPak China & FoodPack and Starch Expo offer a single platform to source new ingredients, finished health products and processing and packaging solutions from 1,300+ suppliers. As well as sourcing, the event is the perfect platform to network with key exhibitors and industry professionals and learn about the latest trends through a wide range of onsite educational features.

Who you can meet at Hi & Fi Asia-China?

Some of this year exhibitors. Click here to view the full exhibitor list

Discover the Latest Trends

Learning never stops

Be the first to discover latest industry trends and keep abreast of the latest industry developments at our wide range of conferences and seminars taking place over the three show days.

10am-4pm, 23 June 2021

The 4th Health Food Industry Development Technology Seminar
Location: meeting room M402, conference floor
Organizer: FoodMate, Sinoexpo Informa Markets

10am-5pm, 23 June 2021 (tea break during 12pm-1pm)

The 14th "Food Safety and Food Additives Seminar"
Location: Booth 41M100, Hall 4.1 (close to gate 15), show floor
Organizer: Shanghai Food Additive& Batching Association, Sinoexpo Informa Markets

1pm-3:30pm, 23 June 2021

2021 Global Plant-based Industry Conference
Location: Booth 41A99, Hall 4.1 (close to gate 9), show floor
Organizer: China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA), Sinoexpo Informa Markets

1pm-5pm, 23 June 2021

New Food Ingredients, New Technology Innovation Forum
Location: meeting room M403, conference floor
Organizer: Science and technology of food industry, Sinoexpo Informa Markets

9:30am-5pm, 24 June 2021(tea break during 12pm-1pm)

The 3rd Special Diet Food and Health Forum
Location: Booth 41M100, Hall 4.1 (close to gate 15), show floor
Organizer: Shanghai Society of Food Science, Sinoexpo Informa Markets

10am-5pm, 24 June 2021

China International Probiotics Symposium
Location: Booth 41A99, Hall 4.1 (close to gate 9), show floor
Organizer: Health Products Association – China (HPA-China), Sinoexpo Informa Markets

11:30am-12:30pm, 24 June 2021

Immunity boost natural solutions from Diana Food
Location: Innovation & Content Hub (Booth 41L30, Hall 4.1, close to gate 20), show floor
Organizer: Diana food

1pm-5pm, 24 June 2021

2021 Plant-based Innovation and Development Forum
Location: meeting room M402, conference floor
Organizer: China Plant Based Foods Alliance, Sinoexpo Informa Markets

1:30pm-3:30pm, 24 June 2021

ISSN Seminar on Raw Materials and Regulations of Sports Nutrition Supplements
Location: Innovation & Content Hub (Booth 41L30, Hall 4.1, close to gate 20), show floor
Organizer: The International Society of Sports Nutrition (ISSN), Sinoexpo Informa Markets

Hi & Fi Asia-China is an open partner to global institutes, associations, media, and partners, so we will launch a new
event this year: Danish food ingredients innovation forum June 23, 2021


15:00 – 15:05 Opening Speech by Jeppe Solmer,Director Asia, Invest in Denmark 

 15:05 – 15:25 Arla Food for Health-a world class public-private research
                        Anne Louise Mørkbak, Director, Arla Food for Health

15:25 – 15:45 DTU Food - Research on healthy and sustainable food
                       Egon Bech Hansen, Professor, Technical University of Denmark

15:45 – 16:05 Introduction by Fermbiotics
                       Jens Legarth,CEO

16:05 – 16:25 Q&A

16:25 – 16:30 Closing remarks by Margaret Yin 

Anne Louise Mørbak | Director, Arla Food for Health

As Director of Global Nutrition in Arla Foods I am the co-owner and creator of the Global Health Strategy and responsible for defining and driving health in Arla Foods.

Egon Bech Hansen | Professor, National Food Institute |Technical University of Denmark

Professor Hansen has considerable expertise within the fields of microbial food cultures, food enzymes, proteins, proteolytic enzymes, and peptide functionality.


Eurofins-UNPA Seminar: Quality Services for Chinese Natural Health Product Ingredients Exported
to the US Market.

Hi & Fi Asia-China 2021 NECC, Shanghai, China

Innovation & Content Hub 10:30-11:30am, June 23, 2021



Eurofins-UNPA Seminar Quality Supplier Program 

This Quality Supplier Program is a partnership between Eurofins Scientific and United Natural Products Alliance (UNPA) to qualify Chinese ingredient suppliers that export to the US market. This program includes compliance with the FDA Food Safety Modernization Act and applicable US regulations.

Organizer: Eurofins Scientific

Partner: United Natural Products Alliance (UNPA)

3 Speaker Topics:

1. UNPA and Eurofins introductions. Overview of the US market for natural health product ingredients - approximately 75% of all ingredients are sourced from China and the total market sales reached $7.5 billion USD in 2020.

2. FDA Food Safety Modernization Act (FSMA) introduction. FSMA required training for Preventive Controls Qualified Individual (PCQI). FDA 21 CFR 111 and 117 CGMP audits for participating Chinese ingredient manufacturers.

3. Ingredient quality testing to meet established criteria for purity, strength, potency,
composition, and potential contaminants before export to the US market. Testing
will be conducted by Eurofins’ laboratories in China and in the US.


And, beyond the above, we will also offer you the following benefits for FREE!


✔  E-catalogue with all the co-located shows exhibitors listed as well (value RMB 200)

✔  Free access to VIP Lounge and refreshments

✔  Goodie bag

Are you feeling excited about it? Get your FREE access today, we will keep you posted on the updates of the show!

With an interpreter accompanying you, it might be easier for you to visit through the show. For this, you may find a supplier on your own, or you may contact our supplier here.

Opening hours

23 June 2021

24 June 2021

25 June 2021