Innovation Tours

In association with NutriMarketing


Join the Nutrimarketing experts on a guided tour to discover how leading companies are responding to innovations in the Food & Beverage industry.

Select one of the themes below to hear first-hand what companies have to say about their new products. Don’t miss the chance to learn about the different applications to see how they could benefit you and your business.

Spaces are strictly limited. Register your interest for the Innovation Tours at the starting point, next to the Innovation Zone or via the registration form. Not registered? Meet at the starting point next to the Innovation Zone 5 minutes before the start to check availability.


Free from allergens

The demand for lactose and gluten-free products is increasing rapidly. Not only is the number of consumers suffering from a food allergy or intolerance increasing, across the globe a significant number of consumers are misdiagnosing themselves with a food or drink intolerance. The WHO estimated approximately 2% - 4% of consumers worldwide have an intolerance or allergy, while research shows an average of 17% of consumers believe to suffer from it.

The free from market holds a lot of growth potential. The lactose - free market is forecasted to have a 6% growth worldwide, with peaks up to 10% in China. The gluten - free market accounted for $4.6 billion in 2016 and is expected to reach $7 billion by 2019.

This tour will show you how to formulate products free from allergens


Natural ingredients: the Clean Label solutions

The concept of Clean Label food and beverages, i.e. products containing clean and simple ingredients that consumers can recognise and relate to, is nothing new. It has, however, taken the main stage in the food & beverage industry. With consumers becoming more health-conscious, there is more interest in the ingredients of consumed products. Around 73% of consumers are also happy to pay a higher retail price for products consisting of ingredients they recognise and trust.

Global sales of Clean Label products in the food & beverage industry reached $195 billion in 2015 and

is expected to increase to $180 billion by 2020. According to Mintel research 25% of all APAC newproduct launches have a Clean Label claim.

Join this Innovation Tour and discover the latest Clean Label solutions

Everything proteins: alternative opportunities

Consumers in developed countries are exceeding their daily protein requirements, yet 75% is looking to add more proteins to their diet. Drivers of this protein market are sports nutrition, weight management and senior nutrition.

Though animal proteins represent 75% of the protein market, it is the plant - based protein market that has a booming growth forecast. The global plant based protein market was recorded at well over $8 billion in 2016 is expected to increase to $14 billion by 2020. With increasing health and sustainability concerns around animal - based products, a growing number of consumers are seeking viable plant-based alternatives to meat and dairy products. The quest for natural health superfoods further contributes to the growth of this market.

This Innovation Tour will highlight the latest trends and innovations in proteins.

Taste: the innovative ingredients for pleasure

New flavours motivate consumers to try out unusual products and purchase higher-priced items, which they are not familiar with.

According to a Canadian study there are three reasons why consumers try new flavours. First and foremost, this behaviour is sparked by curiosity. The research also indicates consumers are bored with current, mainstream flavours. They want their taste buds activated. A positive sampling experience is also very relevant in the buying decision. Millennials – aged 18 to 34 – are more adventurous in their food and flavour choices than older generations and therefore have a greater propensity to adopt novel products that offer them that unique and alternative experience.

Join this Innovation Tour and wake up those taste buds