Key drivers in the Asian beverages market

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With a rapidly growing population, increasing disposable income, and a desire for a healthier lifestyle, the beverage market in South East Asia continues to grow. Indonesia leads the way with the most new product launches in South East Asia’s beverage market, and with the most key ingredients centered on health.

This has resulted in a sharp increase in launches in Indonesia’s juice, soft drink and dairy categories and with halal, eco-friendly (recyclable) packaging and functional as the top 3 beverages claims.

 

Infographic Asian Beverage