Innovation Zone

Discover an extensive selection of the most innovative products, showcased alongside insightful information.

The Innovation Zone showcases product innovations from leading industry players. It will provide the perfect opportunity to give new ingredients the introduction they deserve to the market. A popular area for visitors and the press, this feature has become a trendsetting spot for the nutrition industry.

Don't miss your chance to see recent launches from the exhibitors below, who are at the forefront of developments in the industry. 

Fi Asia - Innovation Zone

Innova Market Insights will also deliver two presentations onsite

Top 10 Trends for 2018

Consumers are more conscious than ever about making responsible food choices that are not only healthy, but also take sustainability into account.

The leading trends driving this development in food & beverages are “Mindful Choices”, “Lighter Enjoyment”, and “Positively Processed”. This presentation will introduce all top 10 trends for 2018 to help you to understand their implications for the food & beverage industry.

Thriving on Gut Feeling: Digestive Health NPD

This presentation focuses on the trends that are driving the growth of the Digestive Health trend.

  • Outlining that digestive health is increasingly being recognized as having a positive impact on overall well-being
  • Exploring how consumers are embracing a wider variety of products to achieve gut wellness
  • Consumers look for products that are natural and easy to understand which presents opportunity for fermented food and beverages

Innova Market Insights

Innova Market Insights has a global network tracking new production introductions in over 70 countries around the world and over 28 categories of food and beverage products. With representatives in all the major markets, we offer our customers local insights on trends driving their region’s product activity. With a specialist network of food & beverage professionals that provide insights into packaging, technology, ingredient and marketing trends, customers rely on Innova Market Insights when making their next strategic product decision.